Rollface is excited to announce the launch of our first ever surf collection, Sushi Surf Co.
This line was inspired by our founders' love of surfing and sushi, and the collection features a range of fun and vibrant designs, synergized by the rolls and the waves.
The idea for Sushi Surf Co. came about on a surf trip, when one of our founders lost two of his teeth in a spill with his board. After getting his face rolled, he swam to the surface with an unfortunate smile and a new idea - and Sushi Surf Co. was born.
Starting with moodboards, sketches, and a little bit of footie from the trip, we began brainstorming a drop that would equally appreciate the auras of surfing and sushi. We called up a few of the best surf creators in the biz, and captured their perspectives on what would make a badass modern clothing line with some steeze. We even fired up OpenAI's Dall-E for some AI-generated concepts that we had been visualizing. The results were creative, but we preferred the consulting of the actual legends for this one (if you haven't yet, go check out our homies Indo Eye and R Graz).
Can you tell which is which here? Not bad for AI, but we'll give Dall-E another try next drop.
Over the course of the next few months, we traveled from the beaches of Uruguay, to Surf City NJ, to the North Shore pipeline in Hawaii, catching waves and rolling up sushi to channel the threads of our next drop. Using Procreate, Figma, and Photoshop, we designed our drop items across a few different themes, and are thrilled to finally share them with the world. Our Sushi Surf Co. collection includes a range of hoodies, tees, hats, and a few other surprises, all featuring fun and unique designs that are sure to turn heads on the beach or on the streets.
We're excited to see what you think of our Sushi Surf Co. drop. Whether you're a seasoned surfer or just love the ocean, we think you'll love our cozy hoodies or vibey tees. Check out the collection today and get ready to hit the waves in style!